Over The Top providers are cornering the market in terms of text messaging, as companies like Whatsapp and iMessage, offering more cost-effective services, already account for 80% of messaging traffic. Skype is taking centre stage in international voice calls, already dominating 30% of this market segment.
This has resulted in Telecoms companies seeing a significant drop in these revenue streams and therefore in the overall value of each customer. Emerging technology such as wearables are growing in some markets such as the USA, but have yet to make a massive global impact.
These market fluctuations, disruptive technologies and agile services providers are driving the need for Telecom and Mobile operators to find new ways of creating revenue boosting competitive differentiators and streamlining internal operations.