Container Tracking

Container Tracking for Asset Optimisation, Cost-Effective Logistics & On-time Delivery

How much money would you save in operational costs and insurance premiums if you could prevent the loss and theft of your Containers, identify damaged ones and reduce surplus stock?

Smarter Technologies Group’s Container Tracking Solutions give you real-time end-to-end asset visibility and data to monitor, track and recover your Containers throughout the Shipping Supply Chain. This enables you to manage the flow of asset ownership from Warehouse to Supplier, protecting your assets and your reputation.

Shipping Industry Drivers for Container Tracking


Always fluctuating, the Container Shipping industry has been particularly unstable and unprofitable since the Recession. International Monetary Fund research shows that global exports only increased by 2.9% from 2008-2015, less than half the growth in the previous 5 years. This has been compounded by the fact that in periods of economic upturn, such as in 2007, Shipping companies embarked on long-term and irreversible capacity expansion strategies. The growth of the world’s merchant fleet is now greatly outweighing export growth. Container carriers often invest in larger assets in a bid to lower production costs, but of course the downsides to this are the periods of overcapacity and low utilisation. At the end of 2011, there were approximately 20 million cargo containers worldwide.


The Shipping economy improved slightly in Europe in 2016 with several mergers and new alliances and a period of high demolition, while demand growth outstripped fleet growth for the first time since 2010. However, in 2017, Brexit is bringing new uncertainties, not just for the UK, but for other European countries which trade with the UK or which may also be considering an EU exit of their own.

Threats & Alliances

These challenges have coincided with a rise in theft, attacks, arms smuggling, illegal migrant flows and trafficking. The new alliance models springing up have greatly increased transhipment, so Containers are being transported to a wide variety of different places with longer waiting periods in each location.

Never has it been more important to be able to track, monitor and recover your Containers and monitor the condition of their Cargo in order to secure your assets, comply with industry Regulations and increase operational efficiency.

Transformation to Increase Profits

McKinsey outline several strategies that will enable companies to boost earnings by as much as 10-20 percentage points and get ahead of the competition. The corporate finance and strategy company observes that, “Container-shipping lines must not give up in the face of market adversity. They can and must launch comprehensive transformations that addresses technical issues and organisational and mind-set challenges. This is the only way to stay a step ahead of competition and achieve elusive profitability.”

New strategies need to include creating more innovative, automated and bespoke Shipping services; retaining cost savings rather than passing them all to customers; and managing the conflicts between asset management and transportation goals. One of the best ways to make better informed decisions and increase productivity, is have accurate real-time data feedback on your assets and improve your Container fleet management.

Smarter Technologies Group’s Orion Data Network Container Tracking Solutions allow you to maximise your assets and infrastructure by providing end-to-end visibility and comprehensive data and predicting patterns to enable you to proactively manage their use and maintenance. Over time, tracking and monitoring your Containers will reduce total cost of ownership, increase asset availability and lifetime, improve overall performance and delivery times, lower operational costs and improve your Return on Investment.

Orion Data Network Solution for the Shipping Industry


Smarter Technologies Group’s RFID and IoT based Orion Data Network gives you complete visibility over your Containers with real-time cost effective tracking with no SIM or ongoing monthly contract. You can get instant alerts on temperature, latitude, longitude, battery life, shock or tampering as well as relative signal strength indication (RSSI) information reporting. Reports are available every 30 seconds when Containers are in motion and every 2 minutes when stationary. The Container tags battery life is up to 5 years. Orion can also be tethered to the ship satellite base station. Orion enables you to increase your security and reduce your operational costs by preventing Container over capacity and under-utilisation.

Key Benefits


Track monitor and recovery containers and cargo


Maximise your containers, other assets and infrastructure


Combat the rise in theft, attacks, arms smuggling, illegal migrant transportation and trafficking


Reduce total cost of ownership


Increase container and pallet asset lifetime


Improve overall performance and delivery times for better customer experience


Lower operational costs and improve your Return on Investment

For more information on the features and benefits of Orion for the Shipping industry, visit this page

Contact NFC Group


Our experts are waiting to answer your enquiries and help design a solution for you.

Call on + 44 (0) 1425 485 263

NFC Group location


NFC Group 50 Christchurch Road Ringwood Hampshire BH24 1DW United Kingdom

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